About
Media buyer, systems guy.
I'm a performance marketer who runs high-budget ad accounts across Meta, Google, TikTok and native. My work sits at the intersection of media buying, funnel strategy, tracking infrastructure, and CRM automation — the boring stuff that makes campaigns actually profitable.
Experience
A short timeline.
- 2024–nowIndependent Performance ConsultantDirect clients across UAE, US, EU
- 2022–2024Head of Paid MediaGlobal prop trading firm
- 2020–2022Senior Media BuyerDTC and lead-gen agencies
- 2018–2020Digital MarketerStarted running local & affiliate campaigns
How I work
Five stages, zero fluff.
01
Audit
Accounts, tracking, funnels, CRM. Nothing sacred.
02
Blueprint
Offer, funnel, media plan, KPIs, reporting.
03
Build
Pixels, CAPI, dashboards, automations — first.
04
Launch
Structured campaign rollout with creative testing loops.
05
Scale
Weekly optimization cadence, monthly strategy review.
Skills & tools
The toolbox.
Ad Platforms
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- YouTube Ads
Tracking
- Meta Pixel
- Conversions API
- Google Tag Manager
- GA4
- Looker Studio
- Trackbox
Web & CMS
- Shopify
- WordPress
- React
Automation
- Zapier
- n8n
- Make
CRM
- HubSpot
- Go High Level
- Zoho CRM
AI Copilots
- ChatGPT
- Claude
- Gemini